Clarify that app publishers need to keep their apps compliant and functioning

Author: jansenbe

docs/spfx/publish-to-marketplace-after-publishing.md

@@ -1,7 +1,7 @@
 ---
 title: Maintain and support your published app
 description: Tips to maintain and support your SharePoint Framework app after publishing it to the Marketplace
-ms.date: 06/13/2022
+ms.date: 10/18/2024
 ms.localizationpriority: high
 ---
 
@@ -32,3 +32,51 @@ Tenant App Catalog administrators can update applications acquired from the Mark
 ## Applications listed in the SharePoint category
 
 All SharePoint Framework applications published in the Marketplace are listed in the **SharePoint** category. At this moment, it is not possible to specify a custom category. Also, even if you configured web parts in your application to be exposed in Microsoft Teams, the application will still be listed in the **SharePoint** category.
+
+## Keep your app details updated
+
+You can remove an app from the [Microsoft commercial marketplace](/azure/marketplace/overview) to prevent its discovery and use.
+
+| App details | Description |
+| --- | --- |
+| Your app's listing must be kept updated. | Any changes to functionality, pricing, visual appearance, or any other updates must be accurately reflected in your app's listing.|
+| You must regularly update your app to ensure that it remains compliant with the commercial marketplace policies.| Stay up to date with policy changes by subscribing to the changelog.|
+| Your contact details must be kept up to date in your Partner Center account. |Microsoft will contact you occasionally to resolve any bugs or commercial marketplace policy violations in your app. If your contact details aren't updated, you might miss important notices or updates from Microsoft.|
+| Maintain your app's functionality and user experience. | Your app's functionality and user experience must match or exceed the quality of experience at submission. You must maintain your app's performance.|
+
+## Fix issues with your published app
+
+Microsoft runs daily automation tests on SharePoint apps listed on the MarketPlace. If issues with your app are identified, Microsoft contacts you with a detailed report on how to reproduce the issues and then provide recommendations to resolve them. Your app listing might be de-listed from the MarketPlace if you can't fix the problems within a stated timeline.
+
+## Possible enforcement actions
+
+Microsoft runs automated and manual continuous health checks for all the published apps. It's intended to maintain the health and user experience of the Microsoft commercial marketplace. In certain situations, Microsoft might contact you and de-list your app from the commercial marketplace or take further action on your app as deemed appropriate.
+
+**Microsoft might contact you for a resolution when:**
+
+* Microsoft is unable to run the continuous health evaluation tests on your app as the test credentials or test environment you provided have expired.
+
+* Microsoft sees or is made aware of critical security vulnerabilities in your app, which might endanger your users or the Microsoft commercial marketplace.
+
+* Microsoft is made aware of issues with your app by your users through any of Microsoft’s support channels. The issues include, but aren't limited to, spammy behavior, broken functionality, or unexpected user experience bugs and user interface bugs.
+
+* Microsoft might unilaterally take cognizance of issues highlighted by users for your app with rating and reviews.
+
+* Microsoft has identified commercial marketplace policy failures in your app as part of the continuous health evaluation of your app post publish.
+
+If Microsoft doesn't receive a suitable response from you, it reaches out to you again, and might simultaneously de-list your app to protect users. If Microsoft receives a response that your issues are resolved and you've submitted an updated app for review, Microsoft will re-list your app when the app passes review.
+
+**Microsoft might de-list your app without prior notice (other than to inform you of that action) when:**
+
+* Microsoft receives a takedown notice for your app alleging copyright or trademark infringement.
+* Your app isn't maintained or abandoned and unused.
+* There's no response from you on Microsoft's reach outs.
+
+## Discontinuing your published app
+
+You must maintain your app's user experience as at the initial app review. If you don't maintain the app actively, or no longer wish to support the app, ensure that you discontinue your published app from your Partner Center account.
+
+To discontinue your app:
+
+* To remove your app from Microsoft AppSource, in your Microsoft Partner Center account, go the **Product Overview** page and select **Stop Selling**.
+* Contact your customers where appropriate. Delete or revoke any security or authorization tokens generated for your app.