diff --git a/apps/docs/guides/how-to-get-help.mdx b/apps/docs/guides/how-to-get-help.mdx
index 7db7b09886..ec6e0375cc 100644
--- a/apps/docs/guides/how-to-get-help.mdx
+++ b/apps/docs/guides/how-to-get-help.mdx
@@ -8,17 +8,19 @@ Here is what you should do if you have an issue or even a question (this list is
2. You can ask for help or report your bug in the [Discord community](https://typebot.io/discord). Specifically in the `#help-and-questions` channel. I try to answer all the questions there daily. There is also a good chance that someone else has already asked the same question and you can find the answer there using the search bar.
3. Users subscribed to the `Starter` or `Pro` plan can directly reach out to me through the chat widget in the bottom right corner of the app.
-
- I'm working on a AI-powered typebot that will be able to answer most of the
- questions. It's not ready yet but it's coming soon.
-
+
+ đź“… I (the maintainer) am currently away from my computer for a one-week hiking
+ break in the Pyrénées (July 26 – August 04). As a solo founder, this means
+ chat widget reach out response be delayed during this time.
+
## If this is urgent
An urgent report is when you have a bot live with users actively using it, something used to work fine and, all of the sudden, something stopped working.
- If your report does not match this description, **you won't even get a response**. So don't waste your time!
+ If your report does not match this description, **you won't even get a
+ response**. So don't waste your time!
Report it [here](https://typebot.co/urgent-support).
diff --git a/apps/landing-page/content/blog/b2b-lead-qualification.mdx b/apps/landing-page/content/blog/b2b-lead-qualification.mdx
index 4d7344d719..517385d6a2 100644
--- a/apps/landing-page/content/blog/b2b-lead-qualification.mdx
+++ b/apps/landing-page/content/blog/b2b-lead-qualification.mdx
@@ -220,7 +220,7 @@ Want to automate your lead qualification process? Learn how to [build an AI chat
### **Progressive Profiling**
-Instead of asking all questions at once, collect information gradually. For example, the chatbot might first ask 1–2 qualification questions to get their contact info and budget. If those answers look promising, it can ask more detailed questions in a second stage.
+Instead of asking all questions at once, collect information gradually. For example, the chatbot might first ask 1–2 [qualification questions](./lead-qualification-questions.mdx) to get their contact info and budget. If those answers look promising, it can ask more detailed questions in a second stage.
This reduces friction for leads who are just exploring, yet still gathers needed data. Some systems even use predictive profiling: if the bot identifies the company, it may pre-fill answers (e.g. size or industry) so the lead doesn’t have to type them.
diff --git a/apps/landing-page/content/blog/benefits-ai-chatbot.mdx b/apps/landing-page/content/blog/benefits-ai-chatbot.mdx
index 43f36e6663..f13ce710b2 100644
--- a/apps/landing-page/content/blog/benefits-ai-chatbot.mdx
+++ b/apps/landing-page/content/blog/benefits-ai-chatbot.mdx
@@ -76,7 +76,7 @@ With chatbots managing routine tasks, human agents can dedicate more time to com
### 12. Lead generation and sales
-AI chatbots qualify leads by asking relevant questions and guiding potential customers through the **sales funnel**.
+AI chatbots [qualify leads by asking relevant questions](./lead-qualification-questions.mdx) and guiding potential customers through the **sales funnel**.
They recommend products, answer pricing queries, and facilitate purchases, turning casual browsers into paying customers around the clock. Implementing a [lead generation chatbot](./lead-generation-chatbot.mdx) can significantly boost your sales pipeline.
diff --git a/apps/landing-page/content/blog/best-contact-form-plugins-for-wordpress.mdx b/apps/landing-page/content/blog/best-contact-form-plugins-for-wordpress.mdx
index 2ca8227b55..af27e4abc6 100644
--- a/apps/landing-page/content/blog/best-contact-form-plugins-for-wordpress.mdx
+++ b/apps/landing-page/content/blog/best-contact-form-plugins-for-wordpress.mdx
@@ -295,7 +295,7 @@ Many users experience frequent issues with Contact Form 7, such as unreliable em
**HappyForms** - Delivers an exceptional free version with unlimited forms/submissions and a live preview builder. Premium starts at $48.30/year. Perfect for users wanting modern features without complexity.
-**Quill Forms** - [Typeform](./typeform-vs-google-form.mdx) alternative for conversational multi-step forms. Great middle ground between traditional forms and full conversational interfaces.
+**Quill Forms** - [Typeform](./typeform-vs-google-form.mdx) alternative for conversational [multi-step forms](./how-to-create-multi-step-form-in-webflow.mdx). Great middle ground between traditional forms and full conversational interfaces.
**Paperform** - External service with WordPress embedding. Beautiful forms, but monthly pricing starts high at $20/month.
diff --git a/apps/landing-page/content/blog/chatbot-survey-questions.mdx b/apps/landing-page/content/blog/chatbot-survey-questions.mdx
index dfc50e45f3..e800ff0504 100644
--- a/apps/landing-page/content/blog/chatbot-survey-questions.mdx
+++ b/apps/landing-page/content/blog/chatbot-survey-questions.mdx
@@ -357,7 +357,7 @@ The results were impressive:
- Monthly customer **feedback increased from 66 to 188** responses
- Customer satisfaction **remained strong at 8.3/10** despite the crisis
-What makes this example so powerful is how the chatbot collected much more feedback than traditional surveys. By asking questions during natural conversations, more people shared their thoughts. The chatbot made giving feedback quick and easy, so people *actually* did it.
+What makes this example so powerful is how the chatbot collected much more feedback than traditional surveys. By [asking questions](./lead-qualification-questions.mdx) during natural conversations, more people shared their thoughts. The chatbot made giving feedback quick and easy, so people *actually* did it.
YTK's success demonstrates why chatbot surveys outperform traditional methods like emails or forms. Here's why they're effective:
diff --git a/apps/landing-page/content/blog/how-to-create-multi-step-form-in-webflow.mdx b/apps/landing-page/content/blog/how-to-create-multi-step-form-in-webflow.mdx
new file mode 100644
index 0000000000..657e814d5a
--- /dev/null
+++ b/apps/landing-page/content/blog/how-to-create-multi-step-form-in-webflow.mdx
@@ -0,0 +1,249 @@
+---
+title: "How to create a multi-step form in Webflow: A simple guide"
+description: "Learn how to create multi step form in Webflow to stop losing leads. Build engaging, conversational forms that boost conversions and users love to complete."
+postedAt: "2025-07-22"
+cover: "/blog-assets/how-to-create-multi-step-form-in-webflow/featured-image-how-to-create-multi-step-form-in-webflow.avif"
+author: younes
+---
+
+Traditional web forms kill 67% of potential conversions before users reach the submit button.
+
+Most designers obsess over visual polish and field optimization, but the real conversion assassin lurks in cognitive overload—that overwhelming wall of 15+ input fields that makes visitors flee faster than a poorly timed popup.
+
+The solution isn't better styling or smarter copy; it's breaking the entire experience into digestible, conversation-like steps. Learning how to create multi step form in Webflow transforms this conversion nightmare into an engaging journey that guides users naturally toward completion, turning form abandonment from your biggest liability into your competitive advantage.
+
+## Comparing the methods for building a multi-step form in Webflow
+
+### The three paths: from hand-coded labyrinths to no-code power tools
+
+
+
+A digital marketer, a customer support lead, and a freelance designer all need to create a multi-step form in Webflow. Their solutions vary based on their skills and goals.
+
+#### **Building from scratch: the “roll up your sleeves” route**
+
+Hand-coding a multi-step form in Webflow offers **complete control over every detail**. You can:
+
+- Divide your form into multiple steps.
+- Write custom JavaScript for navigation, validation, and progress.
+- Manage error states, conditional logic, and data persistence manually.
+
+This method demands significant time and attention. A single bug can disrupt the user experience. Adding features like branching logic or dynamic redirects requires more coding. While this approach suits complex flows like product configurators, it may be excessive for simple signups.
+
+#### **Formly: the attribute-driven Swiss Army knife**
+
+Formly provides a no-code solution designed for Webflow users. It works like assembling a solution with **purpose-built LEGO bricks**:
+
+- Add a script and use custom HTML attributes to define steps and navigation.
+- Set up conditional logic and branching with data attributes.
+- Style everything directly in Webflow Designer to maintain brand consistency.
+
+
+
+Formly suits marketers and designers who want advanced features—such as multi-step flows, [quizzes](./how-to-create-a-product-recommendation-quiz-shopify.mdx), and dynamic redirects—without coding.
+
+The free plan covers basic forms, while the Pro plan unlocks advanced logic and custom success paths. Features like personalized messages or skipping questions require a paid plan. Payment integration isn’t included, and analytics are limited, so users needing robust reporting or e-commerce should look elsewhere.
+
+
+ Formly offers a generous free plan for basic multi-step forms. Advanced
+ features like conditional logic require the Pro plan, which costs around
+ $15-$19 per month, or a one-time lifetime purchase for $329.
+
+
+#### **Typebot: conversational forms with superpowers**
+
+Typebot transforms forms into **interactive, chat-like experiences**:
+
+- Visually build flows by dragging and dropping text bubbles, input fields, and logic blocks.
+- Personalize each step with variables, conditional logic, and integrations like Google Sheets or OpenAI.
+- Embed your conversational form in Webflow as a container, [popup](./webflow-popup-contact-form.mdx), or chat bubble—no coding needed.
+
+Typebot excels in onboarding, support, and [lead qualification](./b2b-lead-qualification.mdx). For example, a SaaS onboarding flow can greet users by name, adapt questions based on previous answers, and offer instant help. Quizzes can tailor questions, send results to Google Sheets, and trigger follow-up emails—all without JavaScript.
+
+Typebot offers a free plan (200 chats/month), with paid plans starting at $39/month for Starter and $89/month for Pro with more features and higher limits.
+
+### **Comparing the three: a scenario-based table**
+
+| Use case | Hand-coded form | Formly | Typebot |
+| ------------------------------- | --------------------------- | ---------------------------- | -------------------------------- |
+| Simple multi-step signup | High effort, overkill | Free, easy, fast | Conversational, engaging |
+| Product configurator with logic | Complex, time-consuming | Pro plan needed, no payments | Dynamic, personalized, API-ready |
+| Onboarding with branching paths | Tedious, error-prone | Pro plan, attribute setup | Visual, logic-rich, AI-ready |
+| Lead gen with analytics | Custom code for tracking | Basic analytics, 3rd party | Built-in analytics, integrations |
+| Quiz with custom results | Manual logic, hard to scale | Pro plan, attribute logic | Adaptive, variable-driven |
+
+**Insight**:Hand-coding offers ultimate flexibility but requires much work. Formly balances advanced features with no code, though its best options need a subscription. Typebot creates engaging conversations that guide users through personalized, logic-rich flows.
+
+For marketers aiming for higher conversions or support teams focused on smooth onboarding, the tool choice shapes not only the data collected but the entire user experience. **The right solution improves the journey, not just the form.**
+
+
+ Want to see more examples of effective lead generation forms in action? Check
+ out these [proven lead generation form
+ examples](./lead-generation-form-examples.mdx) that convert visitors into
+ qualified prospects.
+
+
+## How to create and embed a custom multi-step form in Webflow using Typebot
+
+### Step 1: Building your conversational form in Typebot
+
+Imagine onboarding a new client for your digital marketing agency. You need to collect their contact details, goals, budget, and preferred communication style without making the process tedious. Instead of a static form, offer a conversational, multi-step experience that feels like a friendly interview.
+
+In the Typebot editor, use the intuitive canvas to start. Drag a **Text** bubble onto the canvas to greet your user: “Welcome! What’s your first name?”
+
+
+
+Capture their response in a variable called `First name`. This variable personalizes the journey. You can reference it in later questions, such as: `Nice to meet you, {{First name}}! What’s your email address?`
+
+Variables in Typebot enable personalization and branching. For example, add a **Condition** block to tailor follow-up questions based on the user’s role:
+
+- If `Role` is “Founder,” ask about funding stage.
+- If `Role` is “Marketer,” ask about campaign goals.
+
+
+
+This branching logic makes the experience feel tailored. Using conditional paths in onboarding flows has significantly reduced drop-off rates because users only see [relevant questions](./lead-qualification-questions.mdx).
+
+With **Set variable** and **Condition** blocks, you can:
+
+- Personalize questions
+- Calculate scores
+- Segment leads
+- Trigger integrations like sending data to Google Sheets or notifying a Slack channel when a high-value lead appears
+
+For advanced users, inline JavaScript lets you format names, calculate percentages, or split full names into first and last.
+
+
+ Use Typebot's conversational forms to simplify data collection and boost
+ engagement.
+
+
+### Step 2: Integrating your Typebot form into Webflow
+
+After building your conversational form, [embedding it in your Webflow](./webflow-chatbot.mdx) site is straightforward.
+
+
+
+Go to the **Share** tab in Typebot, where you’ll find integration options:
+
+- Standard as a standard form within a container
+- Trigger as a popup
+- Float as a bubble in the bottom right corner
+
+For most multi-step forms, embedding directly into a landing page works best. Copy the embed code from Typebot. In Webflow, add an **Embed** element where you want the form, paste the code, and publish your site.
+
+Typebot supports prefilled variables via URL parameters. For example, if you know a user’s email from a retargeting campaign, append `?Email=known@email.com` to your Typebot URL. The form will greet the user by name and skip unnecessary questions. This can significantly boost completion rates, especially for returning visitors.
+
+If you run A/B tests, Typebot’s **AB Test** block lets you experiment with question order or copy variants. All results track in the analytics dashboard. For example, changing the sequence of pricing and project scope questions has increased form completions.
+
+[Insert screenshot placeholder: Webflow designer with Typebot embed code in place, showing live preview]
+
+The integration process is smooth, but the real benefit is in how you use the data. Every answer, branch, and variable is available for export or integration, eliminating manual data entry. You can trigger webhooks to automate onboarding, send personalized follow-ups, or update your CRM instantly.
+
+Building and embedding a multi-step conversational form with Typebot goes beyond data collection. It creates a real dialogue, adapts to users in real time, and delivers an engaging experience. The result is [higher completion rates](./benefits-ai-chatbot.mdx), richer insights, and a user journey that stands out.
+
+## Taking your Webflow form to the next level with advanced logic and integrations
+
+### Dynamic logic beyond the linear form
+
+A form that adapts in real time works like a skilled interviewer who adjusts questions based on your answers. Advanced logic lets you create branching paths that feel natural and relevant.
+
+For example, a custom sneaker brand might ask, “What’s your primary activity—running, basketball, or casual wear?” If the user picks “running,” the next question focuses on preferred terrain. For “basketball,” it asks about ankle support. Each answer shapes the next step, skipping irrelevant questions and keeping the process smooth.
+
+**Using conditional logic to skip unnecessary questions reduces form abandonment by 27% compared to static, linear forms.**
+
+Modern tools let you set up these branches visually and without code. Variables track user choices, while conditions guide them down the most relevant path. The result is a form that feels like a guided conversation instead of paperwork.
+
+### Real-time personalization with variables as memory
+
+
+
+Variables store every input—like name, email, or selected options—giving your form a memory. This lets you display personalized content at any step.
+
+For instance, after a user enters their first name, the form can say, `Thanks, {{First name}}, would you like to add breakfast to your stay?` If the user’s company is captured earlier, the form can offer tailored business amenities. Variables can also prefill from URL parameters or previous sessions, so returning users don’t repeat themselves.
+
+**Forms that address users by name and reference previous choices achieve a 19% higher completion rate than generic forms.**
+
+### Integrations turning forms into business engines
+
+Forms become powerful when they connect with your business tools. For example, a support intake form can:
+
+- Create a helpdesk ticket instantly
+- Send a summary to Slack
+- Update a Google Sheet for analytics automatically
+
+A SaaS onboarding form that collects team size, industry, and goals can trigger:
+
+- Personalized onboarding email sequences
+- CRM updates with segmented tags for sales follow-up
+- Webhooks notifying your product team about high-priority feature requests
+
+AI integrations expand possibilities further. Connecting to a language model lets your form generate custom recommendations, summarize input, or answer questions in real time. For example, a financial advisor’s intake form could analyze responses and suggest relevant investment products instantly.
+
+### Analytics and feedback loops measuring what matters
+
+
+
+Building a smart form is just the start. Tracking user interactions helps you improve continuously. Built-in analytics show where users drop off, completion rates, and popular branches.
+
+If many users abandon the form at the “budget” question, you can try:
+
+- Rephrasing the question
+- Making it optional
+- Moving it later in the flow
+
+**Small adjustments like these boost conversion rates and user satisfaction over time.**
+
+### Forms as living, learning systems
+
+Advanced logic, variables, and integrations turn forms from static questionnaires into dynamic, responsive systems. They adapt, remember, and connect—making every interaction personalized and every submission actionable.
+
+**This transforms a simple form into a true growth engine that meets high user expectations and limited attention spans.**
+
+## Start Building Your Perfect Multi-Step Form Today
+
+Whether you choose Formly's Webflow-native approach or Typebot's conversational interface, knowing how to create multi step form in Webflow opens up powerful opportunities to boost your conversion rates by 35% or more.
+
+The key is matching your form strategy to your specific goals: use Formly for traditional step-by-step data collection, or leverage Typebot's [AI-powered conversations](./whatsapp-ai-agent.mdx) to create forms that feel more like helpful consultations than tedious questionnaires.
+
+With either approach, you're just minutes away from transforming those conversion-killing long forms into engaging experiences that your users will actually want to complete.
+
+
+ Create fully customizable chatbots without writing a single line of code.
+
diff --git a/apps/landing-page/content/blog/lead-generation-form-examples.mdx b/apps/landing-page/content/blog/lead-generation-form-examples.mdx
index d68673477c..e54358e8cd 100644
--- a/apps/landing-page/content/blog/lead-generation-form-examples.mdx
+++ b/apps/landing-page/content/blog/lead-generation-form-examples.mdx
@@ -103,7 +103,7 @@ These examples share several key success factors. They:
The forms also match their brand's voice and expertise level. **They transform what could be tedious data collection into interactive experiences.**
-When designing multi-step forms for [ecommerce](./ecommerce-chatbot.mdx), focus on creating a journey that feels less like filling out a form and more like having a conversation with an expert. This approach not only improves completion rates but also provides richer customer data for personalization.
+When [designing multi-step forms](./how-to-create-multi-step-form-in-webflow.mdx) for [ecommerce](./ecommerce-chatbot.mdx), focus on creating a journey that feels less like filling out a form and more like having a conversation with an expert. This approach not only improves completion rates but also provides richer customer data for personalization.
Want to explore how AI chatbots can revolutionize your lead generation strategy? Learn more about [upselling techniques using intelligent conversational flows](./upsell-using-ai-chatbot.mdx) that can transform user interactions into valuable conversions.
diff --git a/apps/landing-page/content/blog/lead-qualification-questions.mdx b/apps/landing-page/content/blog/lead-qualification-questions.mdx
new file mode 100644
index 0000000000..2503507b7c
--- /dev/null
+++ b/apps/landing-page/content/blog/lead-qualification-questions.mdx
@@ -0,0 +1,481 @@
+---
+title: "Lead Qualification Questions: How to Identify Quality Prospects"
+description: "Boost your close rate with expert lead qualification questions. Learn to spot quality prospects and stop wasting time on deals that won't close."
+postedAt: "2025-07-22"
+cover: "/blog-assets/lead-qualification-questions/featured-image-lead-qualification-questions.avif"
+author: younes
+---
+
+Every minute spent chasing the wrong prospect is a minute lost in closing a deal that matters. The challenge isn’t just about refining your sales pitch or mastering objection handling. It’s about [asking the right questions](./chatbot-script-examples.mdx) at the right time to qualify your leads effectively.
+
+Top-performing sales teams don’t just hustle harder. They qualify smarter. They know that a well-timed, strategic question can unlock a prospect’s true needs and buying potential.
+
+Mastering the art of qualification conversations is what separates the high achievers from the rest. Let's see how to manage this process together.
+
+## Understanding Lead Qualification Fundamentals
+
+Imagine your sales team spending hours nurturing a prospect. Sending personalized emails, scheduling calls, and demonstrating your product. Only to find out at the last moment that the prospect lacked the budget, authority, or real need for your solution.
+
+This common scenario wastes resources and hurts team morale.
+
+### What Is Lead Qualification and Why It Matters
+
+Basically, lead qualification involves asking the right questions at the right time. These questions helps you to determine if a prospect is likely to become a customer.
+
+It acts as a filter that helps you focus on serious buyers, saving time and effort. By evaluating prospects against specific criteria, you can assess their potential to convert.
+
+The real value of qualification lies in matching your offering to the prospect’s needs. A well-qualified lead usually:
+
+- Has a problem your product solves
+- Is dissatisfied with their current situation
+- Has the budget to invest
+- Holds the authority to make purchasing decisions
+
+When teams skip qualification, they waste time on prospects unlikely to convert. Effective qualification streamlines your process and improves the experience for everyone. Prospects appreciate when you quickly understand their needs and honestly assess whether there’s a fit.
+
+### The Cost of Unqualified Leads
+
+Unqualified leads carry hidden costs that accumulate over time. For example, while your top salesperson focuses on a lead without budget approval, you might miss other qualified prospects. This leads to longer sales cycles, inaccurate forecasts, and lower morale when deals fall through late.
+
+These problems affect your entire organization:
+
+- [Marketing](./marketing-automation-chatbot.mdx) struggles to identify which campaigns bring quality leads
+- Customer success teams handle clients who were never a good match, causing low product adoption and churn
+- Product teams receive misleading feedback when sales chases prospects whose needs don’t align with your core offering
+
+
+ Want to dive deeper into B2B sales qualification strategies? Check out our
+ comprehensive guide on [sales qualification
+ techniques](./b2b-lead-qualification.mdx) that can transform your lead
+ generation process.
+
+
+## Popular Qualification Frameworks
+
+
+
+Qualification frameworks bring structure and consistency to sales conversations. Instead of relying on instinct, sales teams use these systems to determine which leads are worth pursuing.
+
+### BANT: Budget, Authority, Need, Timing
+
+Developed by IBM, BANT is a foundational framework. It works best for quick qualification. Especially for inbound leads, demos, or transactional sales cycles.
+
+| Component | Purpose | Example Prompt |
+| --------- | -------------------------------------------- | -------------------------------------------------------- |
+| Budget | Can they afford the solution? | "Do you already have budget allocated for this?" |
+| Authority | Are you speaking to a decision-maker? | "Who else is involved in making the final decision?" |
+| Need | Is there a clear pain or business challenge? | "What issues are you trying to solve right now?" |
+| Timing | When are they planning to buy? | "When would you like to implement a solution like this?" |
+
+**Use case**:A SaaS company offering $99/month CRM software may use BANT to filter demo requests. Leads without clear needs or budget aren’t passed to sales reps.
+
+**Why it’s useful:**
+
+- Simple and fast to apply
+
+- Helps SDRs avoid wasting time
+
+- Great for high-volume [lead generation](./lead-generation-chatbot.mdx)
+
+**Limitation:**
+
+- Not ideal for longer, multi-stakeholder sales processes
+
+### MEDDIC: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion
+
+MEDDIC is often used in complex B2B sales. Especially when multiple decision-makers are involved, and deals take months to close.
+
+| Component | Purpose | Example Prompt |
+| ----------------- | -------------------------------------------------- | ----------------------------------------------------------- |
+| Metrics | What measurable value can the product deliver? | "How do you currently measure ROI in this area?" |
+| Economic Buyer | Who owns the budget and final decision? | "Who signs off on new vendor contracts?" |
+| Decision Criteria | What matters most when selecting a solution? | "What’s most important to you—price, ease of use, support?" |
+| Decision Process | What steps will be taken to make a final decision? | "What’s the typical approval flow for purchases like this?" |
+| Identify Pain | What critical problem are they trying to solve? | "What is holding your team back from hitting targets?" |
+
+**Use case**:An enterprise cybersecurity company might use MEDDIC to navigate a six-month sales cycle. They can align with IT and legal teams while building a relationship with an internal champion.
+
+**Why it’s useful:**
+
+- Deep insight into the buying process
+
+- Helps reps align their sales pitch to customer priorities
+
+- Encourages strong internal advocacy
+
+**Limitation:**
+
+- Requires skilled reps and longer discovery phases
+
+### CHAMP: Challenges, Authority, Money, Prioritization
+
+CHAMP flips the script by starting with the prospect’s pain point. It’s well suited for modern consultative or SaaS sales, where value and trust matter more than hard selling.
+
+| Component | Purpose | Example Prompt |
+| -------------- | ----------------------------------------------------- | --------------------------------------------------------- |
+| Challenges | What are their business problems? | "What’s the biggest blocker to your current growth?" |
+| Authority | Are you speaking with someone who can make decisions? | "Who else should we involve in this conversation?" |
+| Money | Do they have a budget, or can one be created? | "How does your team typically fund new tools or vendors?" |
+| Prioritization | Is solving this problem urgent or a nice-to-have? | "Where does this rank among your Q3 initiatives?" |
+
+**Use case**:A customer experience platform might use CHAMP to lead discovery with mid-sized businesses. Starting with challenges like “retaining churn-risk customers” and gradually shifting toward budget and buying readiness.
+
+**Why it’s useful:**
+
+- Puts the prospect’s problems at the center
+
+- Helps build credibility early in the conversation
+
+- Encourages meaningful, trust-based discovery
+
+**Limitation:**
+
+- May delay pricing conversations, which can be risky in late-stage sales
+
+### Choosing the Right Framework
+
+| Framework | Best For | Strengths | Limitations |
+| --------- | --------------------------------------- | ------------------------------------------- | ----------------------------------- |
+| BANT | Inbound leads, short sales cycles | Quick, scalable, easy to teach | Lacks depth for complex sales |
+| MEDDIC | Enterprise sales, multiple stakeholders | Detailed, strategic, aligned with big deals | Takes time and trained sales teams |
+| CHAMP | Consultative or SaaS sales | Problem-first, builds early trust | Less clarity around budget early on |
+
+### When to Qualify Leads in Your Sales Process
+
+Timing matters in qualification. Asking about budget too early can seem pushy; waiting too long wastes time. The most effective strategy is to integrate qualification throughout your sales process, adjusting questions for each stage.
+
+- **Initial qualification:** During first contact, check for basic fit. Does the prospect match your ideal customer profile? Do they have a problem you can solve? Keep questions conversational and relevant.
+- **Deeper qualification:** Use discovery calls to explore the prospect’s buying process, success criteria, and obstacles. Frameworks like MEDDIC help you understand if you can deliver value, not just tick boxes. Watch for red flags like misaligned expectations or competing priorities.
+- **Ongoing qualification:** Markets shift, budgets change, and new stakeholders appear. What seemed like a great opportunity last month might not be viable today. Regular check-ins keep both sides aligned and committed.
+
+Qualification is a continuous process that ensures your sales efforts focus on the right opportunities.
+
+
+ Eliminate the need for developers—build your bot in minutes.
+
+
+## Budget and Authority Qualification Questions
+
+Money always influences sales, but discussing budget and decision-making authority requires care. Balancing these conversations is crucial. Push too hard, and you risk losing promising leads. Move too slowly, and you waste time on prospects who can't buy.
+
+### Essential budget qualification questions to ask
+
+Effective budget qualification involves uncovering financial realities through thoughtful questions. Not bluntly asking, “What’s your budget?” Experienced sales professionals build context and trust gradually.
+
+Start with questions that lead naturally to budget discussions, such as:
+
+- **“What are you currently spending to solve this issue?”** This establishes a baseline and acknowledges the posibble investment.
+
+Explore the cost of inaction:
+
+- **“What happens if you do nothing about the problem?”** This shifts focus from price to value. When prospects describe the consequences of inaction, they often reveal how flexible their budget is.
+
+Ask about budget allocation:
+
+- **“Can you provide an overview of your current budget allocation for new purchases?”** This reveals available funds and priorities. Even if money exists, it may be reserved for other initiatives, making timing important.
+
+If the prospect uses a competitor’s solution, try benchmarking:
+
+- **“How does your current investment compare to your expected results?”** This positions you as a consultant.
+
+### Questions to Identify Decision-Makers and Buying Authority
+
+
+
+Finding who holds buying authority requires investigation, not interrogation. The person you speak with may not decide but often influences the process. Use nuanced questions to understand the dynamics.
+
+Start gently:
+
+- **“Who is usually involved in buying decisions for new tech?”** This encourages prospects to share without pressure.
+
+Dig deeper:
+
+- **“How does the purchase approval process work?”** This shows you understand complex sales and helps you learn about approval steps.
+
+Clarify roles as the deal progresses:
+
+- **“What would be your role in the process, and the roles of others on the decision team?”** This respects your contact’s importance. You might find your contact is the technical evaluator, the CFO controls the budget, and the department head makes the final call.
+
+Look at past decisions:
+
+- **“How have similar purchasing decisions been made in your organization?”** Understanding history helps building your strategy.
+
+### How to Handle Budget Objections Tactfully
+
+When prospects raise budget objections, they rarely mean “we have no money.” Usually, they don’t see enough value. Recognizing this lets you respond better.
+
+Reframing works well. Pete Caputa’s approach, from HubSpot, goes like this:
+
+- **“We’ve established your goal is X and you’re spending Y now to achieve it. But it’s not working. To hire us, you need to invest Z. Since Z is similar to Y and you’re more confident our solution will get you to your goal, does it make sense to invest Z to hire us?”**
+
+This validates current spending, highlights the gap between investment and results. Plus, it positions your solution as a smarter use of resources.
+
+If a prospect says, “we don’t have budget,” try a timing pivot:
+
+- **“When do you expect to have one?”** This keeps the conversation open and reveals their fiscal cycles and funding processes.
+
+Position yourself as a partner:
+
+- **“What would need to happen for you to secure budget for this initiative?”** This shows you care about their success. Like ROI projections or case studies to build a business case internally.
+
+### Red Flags That Indicate Budget Misalignment
+
+Experienced sales professionals spot budget misalignment, but anyone can watch for these signs:
+
+- A huge gap between your price and the prospect’s budget. For example, if your product costs $1 million and their budget is $100, no negotiation will close that gap.
+
+- Vague or evasive answers to budget questions. Serious buyers usually know investment levels, even without final approval. Deflections or statements like “money is no object” may show lack of seriousness or authority.
+
+- Comparing your solution to free or consumer-grade tools. This may mean the prospect doesn’t understand your value or isn’t in your target market.
+
+- Hesitation to commit staff time for onboarding. This suggests they may not be ready for your solution, regardless of budget.
+
+- Unclear funding sources. Purchases from operational budgets face different constraints than capital expenditures. If a prospect says they need to “find money in the budget,” ask if they mean reallocating funds, requesting new funding, or hoping for a surplus.
+
+- Historical spending patterns. If a company never spent more than $10,000 on software but now considers $100,000, internal hurdles may be cultural, not financial. Recognizing this early helps set realistic expectations and strategies.
+
+
+ Enhance your chatbot's capabilities with advanced AI from OpenAI and
+ Anthropic.
+
+
+## Step-by-Step: Qualifying Leads with Typebot Using the AI Block
+
+### 1. Start Your Flow
+
+- Create a Typebot.
+
+
+
+- Select create from scratch.
+
+
+
+### 2. Add a Welcome Message
+
+- Drag a **Text** block onto the canvas and connect it to the Start node.
+
+- Enter a friendly greeting, such as: _“Welcome! I’ll ask a few quick questions to see if we’re a great fit for your needs.”_
+
+
+
+### 3. Ask for the Lead’s Name
+
+- Drag a text block.
+
+- Set the placeholder to: _“Type your name…”_
+
+- Save the answer in a variable. Like "`lead_name`".
+
+- Connect it to the first block.
+
+
+
+### 4. Ask for the Lead’s Email
+
+- Drag an Email input block onto the canvas and connect it after the name input.
+
+- Set the placeholder to: _“Type your email…”_
+
+- Save the answer in a variable (e.g., `lead_email`).
+
+- Do not forget to connect the blocks.
+
+
+
+### 5. Ask for Company Size
+
+- Drag a Text block first.\*\* After that, add buttons beneath.
+
+
+
+- Add options such as:
+
+ - “1-10”
+
+ - “11-50”
+
+ - “51-100”
+
+ - “101-200”
+
+- Save the answer in a variable (e.g., `company_size`).
+
+### 6. Ask About Project Needs
+
+- Drag another Text input block onto the canvas and connect it after the company size input.
+
+- Set the placeholder to: _“Briefly describe your project goals or needs…”_
+
+- Save the answer in a variable (e.g., `project_needs`).
+
+
+
+### 7. Qualify the Lead Using the AI Block
+
+- From the Integrations section, drag the OpenAI block onto the canvas and connect it after the last input.
+
+
+
+- Select your OpenAI account.
+- Select Create Chat Completion.
+
+
+
+- Select the model.
+
+In the prompt field, craft a message such as:
+
+`Based on the following information, determine if this lead is qualified for our consulting services. Name: {{name}} Email: {{lead_email}} Company size: {{company_size}} Project needs: {{project_needs}} Respond with "Qualified" or "Not Qualified" and a brief reason.`
+
+
+
+- Save the response as `AI_result`
+
+
+
+###
+
+### 8. Store or Forward Lead Data
+
+- Use the Sheets integration. It will automatically save the lead’s information and the AI’s qualification result for your team’s follow-up.
+
+- Drag a Sheet block.
+
+
+
+- Select your account and Sheet. Pick Insert a row. Add values for each column.
+
+
+
+- Do not forget to create every row in your Sheet. Otherwise the integration won't work.
+
+
+
+
+
+- All set! The results will appear in your sheet.
+
+
+
+## Summary Table
+
+| Step | Block Type | Key Settings/Inputs |
+| ---------------- | ------------ | -------------------------------------------------------- |
+| Welcome | Text | Friendly intro message |
+| Name | Text Input | Placeholder: “Type your name…” |
+| Email | Email Input | Placeholder: “Type your email…”; Retry; Save as variable |
+| Company Size | Buttons | Options for employee ranges; Save as variable |
+| Project Needs | Text Input | Placeholder: “Describe your project goals…” |
+| AI Qualification | OpenAI | Prompt with all variables for qualification |
+| Show Result | Text | Display AI’s output |
+| Store Data | Sheets/Email | Save all collected info and AI result |
+
+AI-powered lead qualification flow in Typebot that collects all essential information and instantly assesses each lead. Saving your team time and ensuring consistent, data-driven qualification.
+
+
+ Want to learn more about the chat bots? Here are [the best practices and use
+ cases](./chatbot-best-practices.mdx).
+
+
+## Transform Your Sales Process with Strategic Lead Qualification Questions
+
+The right lead qualification questions can transform scattered sales efforts into a focused, high-converting pipeline. This pipiline consistently delivers quality prospects.
+
+
+ Replace outdated forms with engaging, interactive chatbots.
+
+
+Carefully adapt these frameworks, questions, and Typebot automation strategies. You'll spend less time chasing unqualified leads and more time closing deals that matter.
+
+Start with a few key questions from each category. Build your qualification process gradually, and watch your conversion rates climb as you attract prospects.
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