Data Deluge
There is an overwhelming influx of data that exceeds an organization's or individual's capacity to effectively manage, process, and analyze it.
Data by itself is just information that cannot provide actionable insights until it is well analyzed and clear insights are drawn. This is why analytics is a crucial aspect and thanks to technology, there are plenty of visual analytics technologies that help transform data and information into actionable insights. See below image:
Knowing the Right Audience for Your Dashboard- The MAD Framework
Different dashboards serve different audience and must therefore be tailored to meet the needs of the target audience. The Monitor, Analyze and Detail framework provides a clear outline of what a dashboard should comprise of, based on the most relevant aspects to the audience.
To differentiate various dashboards according to the MAD pyramid, there are various aspects to look out for.
Monitor: Look at a glance data summary over a period of time to monitor the performance
Analyze: Look at various factors to identify any patterns or spot outliers
Detail: You go deeper into granular data to obtain insights at a user or operational level. At this level, we look out for what resonates with the "team" the most.
Key Performance Indicators
Key performance indicators are a highlight of areas that need attention and they monitor the overall health of a company.
They: Track progress against business goals
Inform strategic decision making
Provide a basis for operational improvement
See below image for a breakdown of KPIs from different perspectives:
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